How to Digitally Transform Your Business, Part 3: Technology
Easily the aspect most closely associated with digital transformation, technology plays a significant role in the digital maturation of any organization. Without the right tools in place, the best processes won’t work and end user adoption will halt.
When selected and implemented correctly, the right technology can solve many pain points in your business. Evaluating your organization’s needs is the first step to determining in which technologies to invest resources and budget. Depending on your industry, some technologies will be better suited for your organization.
Beyond cloud computing, there are many technologies disrupting industries today: big data and business analytics, digital security, 3D printing, robotics, IoT, virtual reality, and artificial intelligence – to name a few.
Let’s take a look at how some technologies are solving challenges for organizations today.
Lackluster customer service
Customer experience can undoubtedly be a make-or-break aspect of a business. Whether you’re in a B2B organization or if you sell directly to the customers, it’s critical to have tools in place that support a streamlined, positive user experience.
As digitalization ripples through nearly every industry, it’s apparent which companies are leading the charge when it comes to prioritizing customer service.
The Internet of Things (IoT) is having a significant impact on customer experience by providing greater insight and control into how people are using and interacting with products and services. IoT enables consistent product monitoring through the usage of “smart sensors,” which TCS estimates more than 22% of companies have implemented in order to track product performance.
By implementing this technology, an organization can make the move from a reactive business model to a proactive one – improving more than just customer experience. Suddenly, you’re able to respond faster and more accurately to your customer’s needs, potentially shorten the sales cycle, and even provide critical insights to your R&D department on future product updates.
Wasted marketing spend
And the cliché is true: knowledge is power. And the more knowledgeable an organization is about their customers, the more competitive and efficient it will be. The challenge – and what sets successful companies apart – is transforming data into insights. This is where Big Data comes in.
The success of a marketing campaign hinges on delivering the right message to the right viewer at the right time – for the right cost. The ability to instantly react to a prospect and serve them a timely ad is the difference between making and missing a sale. But there’s no reason to overpay for this opportunity, and without critical user information, marketers are unlikely to reach the most targeted audience.
With big data, an advertiser gains the insights needed to create a dynamic campaign that adjusts based on the user’s behavior. For example, a retailer may provide first-party data to an advertiser based on a user’s in-store and online purchases. Combined with an advertiser’s existing information on a user’s online browsing habits, this enables them to create a personalized campaign that has a greater likelihood of conversion for a lower cost.
Every digital interaction we have today is tracked – and that information is extremely valuable. Big Data turns this objective data into actionable insights for marketers.
Limited employee mobility
Mobility is one of the most obvious benefits and struggles of digital transformation. It involves letting go of some of the long-held safeguards IT has had in place, such as firewalls. However, there’s much to gain by creating a simplified, secure and controlled mobile experience for end users.
To get started, you can quickly enable users to access their Office 365 applications from the road on their mobile devices.
Taking it further, you could design an app that allows a field service technician to check the availability of a replacement part during a house call. You may be called upon to create a way for an account manager to perform a live dashboard demo of a product during a sales conference.
Bottom line: mobility and digital transformation go hand in hand, and keeping mobility at the forefront of your digital efforts will help you continue to propel your IT forward.
Outdated security measures
Security today isn’t just about keeping the network on lockdown. Knowing that data and applications move fluidly between users and devices, transparency and control have become two significant issues for IT. Integrated security tools help to ensure that your network is covered, and help dynamically protect as data and workloads shift.
In fact, with the right cybersecurity technologies in place, you can enable the rest of your business to move faster and be unencumbered by outdated security practices.